Mittwoch, 16. Dezember 2009

Springer sbm Magazine Biogerontology

Springer signs agreement with the British Society of Research on Ageing



"Springer has just signed an agreement with the British Society for Research on Ageing (BSRA) to enter into an affiliation with the journal Biogerontology for an initial period of three years. The society will appoint one member of the Biogerontology editorial board and will acquire articles for one themed issue annually. Springer will sponsor the society and provide society members with free electronic access to Biogerontology on www.springerlink.com ... more

Dienstag, 15. Dezember 2009

USA: Rund 17,5 Mio. User 65plus waren im Nov 2009 aktiv im Internet unterwegs

berichtet The Nielsen Company auf dem Blog nielsenwire. Was sie dort machen und welchen Angeboten sie bevorzugt nutzen zeigen diese Tabellen





via / more at nielsenwire

Montag, 7. Dezember 2009

Motorola's Media Study Reveals Disappearing Generation Gap



Consumers are interviewed in relation to a new study that reveals a disappearing generational gap in media consumption habits.

From the results

- Connectivity is more of a lifestyle issue. Being accessible at all times is seen as a necessity across generations (Millennials, 79 percent; Gen Xers, 64 percent; Boomers, 65 percent).

- There is a two-way dialogue between consumers of all ages as they engage with technology products and share their experiences. The majority of Americans report influencing the decisions of their children (75 percent), friends (74 percent), colleagues (67 percent) and parents (58 percent).

- Parents, grandparents and children alike are actively engaged in the tech sphere of influence. Gen X and Boomer parents reveal that they are influencing their children’s tech habits (Gen Xers, 87 percent and Boomers, 79 percent) even more than their Gen X (62 percent) and Millennial (76 percent) children influence their habits.

More
Motorola Survey Reveals Shift in Media Consumption Habits Across Generations

Motorola’s Media Engagement Barometer: The Fast Facts (PDF)

via @mtext

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