Nielsen's Report does not tell a "new" story, but it breaks down some information for 53 countries (and regions). According to Nielsen many factors point in the same direction in the same direction, but are on a different timeline ...
How old is old?
Planned age to retire?
What do you plan to do after retirement?
Active internet audience composition in %, Dec 2010 (home/work locations)
From the announcement:
The Global Impact of an Aging World provides answers to critical questions to help marketers better understand how to navigate the growing aging marketplace:
- Why are we getting older?
- How old is old?
- When can I retire?
- How will I fund retirement?
- How will I spend my time?
- How will I spend my money?
via / more blog.nielsen.com | ePaper (PDF)